Overview
The $24 trillion (in loans per year) US loan industry has become severely oversaturated with over 500,000 competing lenders just here in the US, all online now, all competing over the same borrower - and that has made the referral of borrowers to lenders "extremely valuable."
So, welcome to our innovative loan originator (referral) platform, free for all users. Though our platform includes licensed brokers, it legally allows "anyone" to refer borrowers to lenders across all 50 states as a non-licensed marketing referral agent. Our platform works by allowing originators to get paid 2% to 10% of loan amount on "funded loans" by referring borrowers directly to lenders' websites. Our platform facilitates referrals for all loan types, including 143 residential mortgages, 45 commercial loans, and 16 personal loan types — all without needing a broker license. All originators gain free access to all lenders on our platform. Here, originators simply share a lender's URL with borrowers (tagged with originator ID), and they can see all originations/referrals on one single page in their GFO Admin Panel. Lenders can sign up for free and then just "set it & forget it," to let the originators on our platform refer them borrowers.
Why Our Originators Are More Successful
Our originators don't struggle in "shark infested red water" like most originators, instead they enjoy "the calm blue water" targeting borrowers within their existing relationships. And the referral fee is legally categorized as a back-end marketing expense that deferred over 12 monthly payments and does not need to be passed on to the borrower as a loan origination fee; this makes our lenders' loan products less costly for borrowers and more competitive.
Legal Details
Non-Broker Originators on our platform do not discuss loan terms with borrowers or conduct broker activity. By simply sharing the lender's URL, they comply with legal standards in all 50 US states acting as a marketing referral agent. Our system is S.A.F.E. Act, RESPA Act, TILA Act, and CFPB compliant, enabling the referral of all loan types. For detailed legal guidance and 25 ways referral agents can earn origination fees, visit our
FAQs. Licensed Brokers on our platform, on the other hand, can legally conduct broker activity with borrowers in the states where they are licensed.
Best Features
1. Lenders Can "Set It & Forget It"
Upon signup and account approval, we display your loan application URL for all platform originators. This allows you to passively allow originators to share your URL, tagged with their unique ID, with potential borrowers. Loan originations are visible in your admin panels once the borrower is funded. Go Fish Originators then automatically charges the origination fee via ACH and pays the originator.
2. Lenders Can Scale-Up By Choice
By offering higher loan origination fees, lenders become more attractive to originators on our platform, drawing more attention to their loan products over competitors. This strategy quickly mobilizes hundreds of originators to direct borrowers to you, significantly increasing your loan volume and enabling rapid scaling and competitive advantage.
3. We Can Make Anyone An Originator/Referral Agent
Our standout feature revolutionizes marketing in the $24T loan industry by enabling millions to become originators, including professionals like real estate agents, accountants, and financial advisors, as well as anyone on the Internet. This approach taps into a vast, previously underutilized network that can now monetize existing relationships.
4. Lenders Can Defer Payment Of Origination/Referral Fees
Our system splits & defers lender's payment of loan referral fees over a 12 month period.
This offers the following benefits:
- Reduces up-front borrower costs, making loan products more competitive for both lenders & originators
- Enables lenders to set higher origination fees, driving more loan originations
- Aligns lender's fee payments with revenue intake, improving cash flow management
- Provides originators with a steady, semi-long-term income, even during breaks or vacations
5. Lenders Can Optionally Hire Originators Via Contract
This feature is best for hiring Publishers, Influencers, and Indep. Reps: Originators have the option to make themselves available for project hire. See many of the ways lenders can hire originators via a project in our
FAQs. Lenders can filter through originators based on their originator type, YTD loan origination volume, number of readers or followers they have, and more.
6. Originators Can Embed Loan Applications Into Any Website
One of our "best features" is that lenders or originators can utilize a code snippet we provide to embed any lender's loan application into any website or their own. For example, an originator or lender can utilize the code snippet to embed the lender's mortgage loan application into any loan broker's website, so that the loan broker can earn the loan origination fee passively.
7. Originators Get QR Codes That Link To Lender's Loan Applications
Our platform enables originators to instantly generate QR codes for any lender’s loan application, streamlining borrower engagement:
- Originators can display QR codes on business cards, flyers, or at events, allowing borrowers to apply directly by scanning the code, tailored for specific needs like first-time homebuyers or veterans.
- QR codes facilitate quick access to loans at house showings or events, eliminating the need for online searches.
- The QR code ensures originators credit for loan applications for up to six months after a borrower's website visit.
How The Originators Work
Different Originator Types Focus On Different Loan Types And Deliver Differently
Mortgage Brokers, Residential RE Agents & RE Brokers: Focus on residential mortgages. They use their existing relationships to monetize opportunities by originating loans/referring borrowers to lenders. For example, RE agents show homes to potential mortgage loan borrowers daily, so our system allows them to capitalize on these interactions.
Commercial RE Brokers, RE Lawyers, RE Accountants: Specialize in commercial real estate loans. They target their existing relationships and new clients to promote loan types such as commercial mortgages, construction loans, and hard money loans.
Commercial Loan Brokers: Focus on commercial loans. They use their trusted relationships and outreach to new clients to facilitate loans like business term loans, SBA loans, mezzanine financing, and merchant cash advances.
Publishers/Writers/Bloggers: Can originate any loan type. They target their readership by creating content specific to loan products, such as articles guiding first-time homebuyers or explaining mortgage benefits. In print, they can include QR codes linking to your loan application; online, they post direct URLs.
Media Influencers: Excel at promoting consumer loans to a wide demographic. They engage their followers with loan options like auto refinancing, HELOCs, and debt consolidation, using their influence to generate multiple loan originations from a single post.
Independent Reps: Are effective in promoting lenders and niche loan types with their unique and flexible marketing approaches. They might target specific markets like healthcare for merchant cash advances or help retailers embed loan applications on their websites to finance customers and boost sales.
Hiring Independent Reps on a Project Basis: This allows them to use various strategies to increase your loan originations. They might engage in direct outreach to embed a lender's loan application onto retail websites, combining project fees with loan origination fees for effective incentives.
Affiliates: Can originate any loan type by leveraging third-party publications. They strategically place promotional content with URL links in blogs, forums, and social media, drawing attention from an established audience to boost loan originations.
SMEs or Organizations (To Finance Their Customers/Members): Retailers and other organizations can become originators by embedding a lender’s loan application on their sites, aiding customer financing and increasing sales, while earning origination fees. Additionally, organizations like financial literacy nonprofits, CDFIs, debt relief groups, and consumer advocacy organizations can provide their members with accessible loan options by embedding loan applications.
