Overview
The $24 trillion (in loans per year) US loan industry has become severely oversaturated with literally over 500,000 competing lenders just here in the US, all online now, all competing over the same borrower - and that has made the referral of borrowers to lenders "extremely valuable."
So, welcome to our innovative loan originator/referral platform, free for both originators and lenders. Our platform works by allowing originators to get paid by referring borrowers directly to lenders' websites. Though our platform includes licensed brokers, it legally allows "anyone" to originate loans (refer borrowers to lenders) across all 50 states simultaneously as a non-licensed marketing referral agent. This also means that we empower licensed mortgage and loan brokers on our platform to instantly go national by acting as marketing referral agents, allowing them to refer borrowers to lenders across all 50 states where they are not licensed to conduct broker activty. Our platform facilitates the origination of 143 residential mortgage loan types, 45 commercial loan types, and 16 personal loan types — all without needing a broker license. Lenders can optionally just "set it & forget it," because our platform is totally automated. Originators enjoy immediate access to our extensive network of lenders, eliminating the need for them to spend months establishing multiple individual lender relationships.
What makes us very different is that each lender benefits from a growing "dedicated community" of loan originators who many times tailor their business to channel consistent deal flow directly to an individual lender. This brings each lender more and more originations over time, thus driving their scale-up. There are many reasons why the platform operates this way, from the fact that our originators many times have existing relationships with a certain type of borrower, and one particular lender makes sence for them - to the fact that we also allow lenders to auto-set YTD volume bonuses for originators that send them a large volume of originations/referrals. Ultimately though, our platform allows lenders to scale up their operations based on their willingness to compensate these originators. The higher origination/referral fee a lender offers, the more originators on our platform will focus on sending borrower referrals to that lending company instead of others. And if Plan A & Plan B does not work, our platform allows a failsafe (Plan C), where lenders can be pro-active by "hiring" certain originators on a task/project basis in order to receive their borrower deal-flow, such as hiring a publisher with millions of readers to write an article that promotes your lending products and places your website link in the article (tagged with Go Fish Originators tracking ID).
Our originators/referral agents earn 2% to 10% of the loan amount as set by each lender on loans between $30k and $30 million. Our originators are successful because they're not strugling in the same "shark infested blood bath" like every other originator on the Internet, instead they're enjoying "the calm blue water" where they mostly target borrowers within their existing relationships to monetize those existing relationships using our platform.
Originators do not get compensated for marketing efforts that do not lead to an approved & funded loan, and the fee can be legally categorized as a back-end marketing expense that is paid after the borrower is funded. All loan origination/referral fees paid by lenders are automatically split & deferred monthly, over 12 monthly payments (and do not need to be passed on to the borrower as an upfront loan origination fee), thus making our lender's loan products less costly and more competitive for borrowers.
Our extensive network of loan originators includes thousands of individuals, companies, and organizations across 14 different categories, including Mortgage Brokers, Real Estate Agents and Brokers, Commercial Loan Brokers, Publishers/Writers/Bloggers, Media Influencers, SMEs and Organizations (to finance their customers or members), Outbound Call Centers, Affiliates, and others. And the lenders on our platform include banks, credit unions, and private lenders, both large and small.
We Essentially Give Lenders A Choice To Expand On Demand
Our platform was specifically designed to empower lenders with "a choice" to expand on demand by essentially buying the deal flow of originators who have existing relationships with borrowers, simply based on how much profit lenders are willing to share with originators. Lenders on our platform can earn between 50% to 300% profit on any given loan, sharing only 2% to 10% of this considerable profit with the referral agents who help secure these sizable earnings.
How Our Platform Operates
Non-Broker Originators on our platform do not discuss loan terms with borrowers or conduct broker activity. By simply sharing the lender's URL, they comply with legal standards in all 50 US states acting as a marketing referral agent. Our system is also S.A.F.E. Act, RESPA Act, TILA Act, and CFPB compliant, enabling commercial loan, consumer loan, and residential mortgage loan origination. For detailed legal guidance and 25 ways Real Estate Agents or other referral agents can earn origination fees, visit our
FAQs.
Licensed Brokers, on the other hand, “can" legally conduct broker activity with borrowers that are located in the states where they are licensed, such as discuss loan terms with the borrower, offer loan advice, accept a loan application, or obtain & use sensitive borrower information (such as Social Security #) to complete a loan application or secure multiple quotes at once on behalf of borrowers in those states.
Gone are the days when brokers and other originators had to manage loan originations through emails going back and forth with lenders or by individually uploading pre-qual docs to each lender's website just to ensure they get credit for the loan origination; here originators simply share a lender's URL with a borrower and can see all originations from all different lenders on one single page in their GFO Admin Panel.
All referral agents on our platform can earn a loan origination fee with no upper limit. Some as high as $600,000 per loan (3% on a $20.0M Mortgage or Mezzanine Business Loan). This platform design and fee payment structure allows lenders to set a higher origination/referral fee, incentivizing more originations from more originators, align fee payments with revenue intake & profit, reduce up-front borrower costs, increase lenders & originators competitiveness in the market, and further solidify the legal categorization of the referral fees as a back-end marketing expense.
Best Features
1. Lenders "Set It & Forget It": We Automatically List Lenders For All Originators
Upon signup & account approval, we list lender's loan application URL for all originators on our platform to see. Originators then have the ability to share your specific application URL, tagged with their unique ID, with any potential or target borrower. If you wish to be passive, you can just sit back and let our existing originators & future originator signups send you loan originations. Upon each loan origination, you (the lender) and the originator will see the loan origination in your admin panels. Once the respective borrower is approved and officially funded Go Fish Originators automatically charges the lender the percentage origination fee via ACH and then pays the originator via ACH.
2. Lenders Are Empowered To "Choose" To Scale-Up Their Lending Company by Setting Higher Origination Fees
The higher lenders set their loan origination fees, the more attractive those fees become to all originators on the platform, encouraging more originators to focus their efforts on the more generous lending company rather than its competitors. This is the most effective way to instantly have hundreds of loan originators direct borrowers to your loan products, significantly boosting your loan origination volume, powerfully scaling up your company, and outpacing competitors.
3. We Can Make Anyone An Originator/Referral Agent
This is our best feature, as it allows us to bring a new & clever method of marketing to the $24T loan industry. It opens up a vast, untapped network of millions of individuals who can drive loan originations, including professionals in industries related to the borrowers which can now monetize those existing relationships, as well as anyone else on the Internet. By empowering a diverse range of originators, we empower the lenders on our platform to expand their reach beyond traditional channels. Whether it’s real estate agents, accountants, sales & marketing companies, financial advisors, or influencers, anyone can now promote a lender's loan products and earn a handsome commission doing so, thus creating new opportunities for growth and scale up.
4. Lenders Can Defer Payment Of All Origination Fees
Our system splits & defers lender's payment of loan referral fees monthly, over a 12 month period.
This offers the following benefits:
- Reduces up-front borrower costs, making loan products more competitive for both lenders & originators
- Enables lenders to set higher origination fees, driving more loan originations
- Aligns lender's fee payments with revenue intake, improving cash flow management
- Provides originators with a steady, semi-long-term income, even during breaks or vacations
5. Lenders Can Optionally Hire Originators Via Contract (Best For Publishers, Influencers, and Indep. Reps)
Originators have the option to make themselves available for project hire. See many of the ways lenders can hire originators via a project in our
FAQs. Lenders can filter through originators based on their originator type, YTD loan origination volume, number of readers or followers they have, and more.
6. Originators Can Embed Loan Applications Into Any Website
One of our "best features" is that lenders or originators can utilize a code snippet we provide to embed any lender's loan application into any website or their own. For example, an originator or lender can utilize the code snippet to embed the lender's mortgage loan application into any loan broker's website, so that the loan broker can earn the loan origination fee.
7. Originators Can Instantly Download a QR Code That Links to Any Lender's Loan Application
Our platform allows originators to instantly download QR codes linked directly to any lender's loan application, providing a simple, modern way to reach potential borrowers:
- Display the QR code (or multiple QR codes—one for each preferred lender) on business cards, flyers, or marketing materials. This gives potential borrowers a convenient way to apply for a loan by simply scanning the code with their smartphones. For example, you might display one QR code for the best lender for first-time home buyers and another for veterans seeking a VA loan.
- Post the QR codes during house showings or at events to instantly connect borrowers with tailored loan options, minimizing the hassle of searching for loan applications online.
- Even if borrowers don’t apply right away, the QR code ensures the originator that they receive credit for the loan origination up to six months after the borrower returns to lender's website.
This feature offers a powerful, flexible, and modern tool for originators to market loans, making it easier than ever to connect borrowers with the right lender, while growing loan origination efforts.
How The Originators Work
Different Originator Types Focus On Different Loan Types And Deliver Differently
Mortgage Brokers, Residential RE Agents & RE Brokers: Focus On Residential Mortgages. Their Delivery Targets Their Existing (Trusted) Relationships. RE Agents (for example) show homes to home buyers (potential mortgage loan borrowers) every day, so our system allows them to "monetize" their existing relationships by originating loans/referring borrowers to lenders.
Commercial RE Brokers, RE Lawyers, RE Accountants: Focus On Commercial Real Estate Loans. Their Delivery Targets Their Existing (Trusted) Relationships & Finding New Clients/Borrowers. Some loan types include Commercial Mortgages, Construction Loans, Hard Money Loans, And Several More.
Commercial Loan Brokers: Focus On Commercial Loans. Their Delivery Targets Their Existing (Trusted) Relationships & Finding New Clients/Borrowers. Some loan types include Business Term Loans, SBA loans, Mezzanine Financing, Merchant Cash Advances, And Several More.
Publishers/Writers/Bloggers: Can Originate Any Loan Type. Their Delivery Targets Their Existing (Trusted) Readership. These originators can write an article or blog that targets the audience of a specific loan type. For example, if they choose to promote your residential mortgage product due to your generous loan origination/referral fee, they might write an article like "Why Choosing the Right Mortgage Lender Matters" or "A Step-by-Step Guide to Buying Your First Home." For print, they can include a Go Fish Originators provided QR code linked to your loan application, and for online content, they can simply post the Go Fish Originators provided URL that links to your loan application. The idea here is that the larger their readership, the more loan originations they can bring you at once. This is also why it is beneficial to hire this type of originator via project, in this case to write a new article or publish your pre-written article.
Media Influencers: Can Originate Any Loan Type, But Excels In Promoting Consumer Loans That Target A Wide Demographic. Their Delivery Targets Their Existing (Trusted) Followers. Some loan types include automobile re-financing, HELOC (Home Equity Line Of Credit) or Home Improvement Loans - possibly to remodel or build out the home, Debt Consolidation Loans, Medical Loans (for cosmetic surgery), Vacation Loans, And Several More. Influencers can have hundreds of thousands or even millions of followers, who are influenced by the products they promote. This allows influencers to potentially generate a large number of loan originations from a single post, enticing even the most followed influencers to become an originator. This is also why it is beneficial to hire this type of originator via project, in this case to conduct a series of posts to their social media promoting your loan product.
Independent Reps: Can Originate Any Loan Type, But Excels In Promoting Lenders & Loan Types That Have A Specific Niche. Also, their delivery approach is unique and versatile, allowing them to implement various strategies. Their methods are limitless, often involving sales and marketing through a strategic workload approach.
- For example, they might build a targeted list of businesses, such as medical practices, to promote a Merchant Cash Advance lender that specifically serves the healthcare market. Independent Reps can then engage in outbound calling to create a deal funnel to direct leads to the best lender for them.
- Alternatively, Independent Reps might purchase email lists of retailers and pitch the benefits of embedding a lender's loan application directly on the retailer’s website to finance their customers and increase sales, all while bringing the Independent Rep the ongoing loan origination fees in a very automatic manner.
This is also why it is so beneficial to hire this type of originator via project, because they can carry out any number of marketing strategies that result in bringing you loan originations, including:
- Pitching to specific, sought-after originators that would then bring the hiring lender their deal flow, resulting in more loan originations and an ever-growing loan origination team.
- As an example for automobile loans, lenders could hire an Independent Rep to conduct outbound calls to small car dealerships, pitching the benefits of embedding the lender's loan application directly into the automobile retailer's websites. This would allow the automobile dealerships to:
- Finance their customers
- Boost their revenue by closing more sales
- Earn the loan origination fee for every loan
In this scenario, the Independent Rep is paid a project fee by the lender, not a loan origination fee for using their own resources to promote the lender's loan product.
- Or perhaps you can think of another scenario where you pay the Independent Rep a balance of a smaller project fee (and) the loan origination fee.
Affiliates: Can Originate Any Loan Type. Their Delivery Identifies & Capitalizes On The Readership Of 3rd Party Publications. They do this by strategically placing promotional comments that include URL links to lender’s websites on these publications, such as blogs, forums, social media posts, and other online platforms. By doing so, affiliates effectively tap into and redirect the attention of a pre-established pre-defined audience toward their own benefit. Their skill in identifying & navigating these spaces allows them to piggyback off the wide reach of other content creators, boosting loan origination efforts for lenders. This is also why it is beneficial to project hire this type of originator.
SMEs or Organizations (To Finance Their Customers/Members): Can Originate Any Loan Type. Retailers (for example) can become originators and embed a lender's loan application on their website, helping to finance their customers, increase their sales rate, and earn the loan origination fee at the same time.
Organizations can also embed a lender's loan application into their website to assist their members financially, such as:
- Financial Literacy Nonprofits: Organizations like the NFCC offer helpful resources and may embed a lender's loan application in to their website to offer more accessible loan options.
- Community Development Financial Institutions (CDFIs): These focus on low-income communities, helping individuals obtain loans they might not qualify for with traditional banks.
- Debt Relief Organizations: Groups that help manage debt often partner with lenders to provide personal or debt consolidation loans.
- Consumer Advocacy Groups: Organizations like The Center for Responsible Lending connect consumers with lenders for credit-building loans.
